USE CASES
PR Agencies
Manage every client from one dashboard. Replace your patchwork of spreadsheets, shared drives and email threads with a single AI-powered platform built by PR professionals who have been in your shoes.
Everything your agency needs
AGENCY DASHBOARD
One view across all clients
Priority tasks, news wraps, monthly coverage totals, upcoming deadlines and team workload distribution. All on one screen. Log coverage, create tasks and navigate to client pages without leaving the dashboard.
BRAND BRAIN
Instant client expertise
A living knowledge base for each client that stores every fact, press release, comment and piece of content. New team members can create quality, on-brand work from their first day. No more losing institutional knowledge when people leave.
NEWS WRAPS
Automated morning briefings
Pressto monitors the news overnight and delivers curated wraps every morning. Assign stories to clients, generate AI commentary and get journalist suggestions. Send wraps to clients via email with delivery tracking.
PORTFOLIO ANALYTICS
Prove results across the book
Monitor coverage performance across all client brands at once. Total coverage, potential reach, predicted impressions, sentiment scores and individual brand performance cards. Compare periods, spot under-covered clients and export reports.
Latest Stories
Tech Giants Report Record AI Spending in Q4
TechCrunch · 2h ago
EU Proposes New Framework for AI Regulation
Financial Times · 4h ago
Startup Raises $50M to Compete with OpenAI
Bloomberg · 6h ago
Client Drop Zone
Drop a story here
Pressto will write commentary instantly
ACTIVITY MANAGEMENT
Track every pitch and project
Kanban boards and list views across all clients. Six status levels, priority flags, deadlines, assignees and collaboration tools including comments with @mentions and file attachments. Analytics show team workload and overdue items.
PROGRAM PLANNER
Quarterly planning with targets
Organise PR work by quarter and connect high-level strategy to day-to-day activities. Set measurable targets and track progress against goals. Search across quarters to review past performance and plan ahead.
Built by agency people, for agency people
Stop wasting time on admin and start landing more headlines.