USE CASES
Brands & Startups
You do not need a PR agency to get press coverage. Pressto gives you the same AI-powered tools that agencies use, designed for brands and startups who want to tell their own story.
PR, without the PR agency
FIND OPPORTUNITIES
Pressto finds the news for you
AI monitors the news for stories relevant to your brand and industry. When an opportunity appears, Pressto suggests it to you with context on why it matters and which journalists to contact. No PR experience required.
CREATE CONTENT
Professional content in seconds
Generate press releases, media commentary, social posts and brand content using AI trained by real PR professionals. Every piece of content is written in your brand voice, with your facts and messaging built in.
CONNECT WITH JOURNALISTS
AI-matched media contacts
Pressto suggests journalists who cover your topic, with context on their recent articles and why they are a good fit. Build your media contacts over time as you track coverage and find new opportunities.
TRACK RESULTS
See your coverage grow
Log every media mention by pasting a URL. Pressto pulls in the details automatically. Track your coverage over time with reach, predicted impressions and sentiment. See which publications are covering you and which ones to target next.
Content Creator
What would you like to create? I can write press releases, articles, comments, social posts and more.
COMPETITOR TRACKING
Know what your competitors are doing
Track your competitors' media coverage alongside your own. Compare share of voice, spot their coverage spikes and identify publications that cover them but not you. Use the insights to inform your own PR strategy.
WORK WITH YOUR AGENCY
DIY or collaborate
Handle PR yourself or collaborate with an agency that uses Pressto. If your agency is on the platform, you get shared access to coverage, activities and content. If you outgrow DIY, the transition to agency-managed PR is seamless.
Your story deserves to be told
Start getting press coverage without the agency retainer.