FEATURES
AI Writing Assistant
PR content that sounds like a human wrote it. Trained by real PR professionals, Pressto's AI writing tools generate commentary, pitches and press releases in your client's brand voice.
NOT YOUR AVERAGE GPT
Trained by PR professionals
Generic AI writes generic content. Pressto's writing assistant has been trained by real PR professionals who know the difference between a media pitch and a marketing email.
The result is content that reads like it was written by someone who understands media relations, not a chatbot.
NEWS WRAP COMMENTARY
React to news in seconds
Drag a news story to a client and Pressto generates relevant commentary explaining why the story matters to that brand. Pair it with AI-suggested journalists who cover the topic.
Go from reading the morning news to having pitchable content and journalist targets in minutes, not hours.
Latest Stories
Tech Giants Report Record AI Spending in Q4
TechCrunch · 2h ago
EU Proposes New Framework for AI Regulation
Financial Times · 4h ago
Startup Raises $50M to Compete with OpenAI
Bloomberg · 6h ago
Client Drop Zone
Drop a story here
Pressto will write commentary instantly
COMMENT BANK
Reusable content templates
Store talking points, standard responses, quote templates, pitch templates and social media responses. Tag them by topic and search by keyword. Use placeholders for names and dates so templates stay fresh and ready to deploy.
AI RESEARCH AGENT
Ask it anything
Pressto's Research Agent answers natural-language questions about your coverage, journalists and trends. Ask "Who are the top journalists covering AI startups?" or "What coverage did we get in Q3?" and get answers with supporting evidence and article links.
Write like a human, at AI speed
Stop spending hours on first drafts. Let Pressto's AI write content that actually sounds like your client.