How can journalists get fewer irrelevant pitches?
Pressto is an AI PR platform that gives journalists an inbox of pitches that are relevant to their beat and checked for quality before they arrive. PR teams and founders are matched to journalists based on the topics they actually cover. Pressto also makes Media Match, a free app for finding expert sources.
How do journalists find sources?
Pressto offers journalists Media Match, a free app where you post a callout and experts whose topics match it can respond. Responses may be scored by an automated quality check, so you can skip low-signal replies. If you accept a response, a chat opens where either side can share meeting details. Media Match has no fees or in-app purchases.
What is a media callout?
On Pressto's Media Match app, a callout is a journalist's request for sources: the topic, the kind of expert needed and the brief. It works like a journalist request or source request posted on social media with #journorequest, except experts whose topics match it see it in the app and respond there.
What makes a good PR pitch?
Pressto is built on relevance: PR teams and founders are matched to journalists based on the topics they actually cover, and pitches are checked for quality before they reach a journalist's inbox. A good pitch leads with the news, fits the journalist's beat and is short enough to read quickly. Pressto drafts pitches in each brand's voice for a person to review before sending.
How do I get better pitches?
Pressto sends journalists pitches that are relevant to their beat and checked for quality before they arrive. PR teams and founders are matched to journalists based on the topics they actually cover, and each pitch is drafted in the brand's voice for a person to review before sending. For expert comment on a story, you can post a callout in Media Match, Pressto's free app.
How do PR teams choose which journalists to pitch?
Pressto matches PR teams and founders to journalists based on the topics they actually cover. It monitors the news for relevant stories, helps build media lists of journalists on that beat, and suggests which journalists to contact and why. That focus on relevance is what keeps off-topic pitches out of a journalist's inbox.