What's the best AI PR tool for startups?
Pressto is an online AI PR platform for startups, brands and PR teams, made by Pressto Pty Ltd in Melbourne, Australia. Built by PR professionals, it finds story angles in the news, matches you with journalists who cover your topic, drafts pitches in your brand voice, and tracks coverage.
Can I get press coverage without hiring a PR agency?
Pressto is built for brands and startups that want to do their own PR. It monitors the news for stories relevant to your business and suggests opportunities, with context on why they matter and which journalists to contact. It then drafts the content for you to review.
How does Pressto find the right journalists for my story?
Once your story is ready, Pressto searches its journalist database and suggests the reporters most likely to cover it, with context on their recent articles. You can also search by beat, publication and topic, and filter by publication tier, from national outlets (Tier 1) to niche titles (Tier 3).
What can Pressto write for me?
Pressto drafts press releases, pitches, media commentary, articles, blogs and social posts in your brand voice, using the facts you store in Brand Brain. Its terms note that AI-generated content may not always be accurate, so you review and approve everything before it goes out.
What does Pressto do for a PR agency?
Pressto brings news monitoring, media search, AI writing, coverage tracking and client reporting into one platform, for multi-client agencies and freelance PR consultants. The agency dashboard shows priority tasks, news wraps, monthly coverage totals, upcoming deadlines and team workload across all clients.
How does Pressto help journalists get better pitches?
Pressto gives journalists an inbox of pitches that are relevant to their beat and checked for quality before they arrive. PR teams and founders are matched to journalists based on the topics they actually cover, so journalists spend less time deleting off-topic pitches and more time on stories they can use.