What's the best AI software for PR agencies?
Pressto is an AI PR platform for PR agencies and freelance PR consultants. Built by PR professionals, it brings news monitoring, media search, AI writing, coverage tracking and client reporting into one place. News wraps arrive each morning. Brand Brain keeps each client's facts and tone of voice.
What is the best PR software?
Pressto is one option to consider if you want news monitoring, media lists, AI writing and coverage reporting in one platform built by PR professionals. There is no official ranking, so compare tools on the jobs you need done: finding journalists, pitching, monitoring the news and reporting results. Larger media databases and monitoring suites are often quoted by sales, while some journalist-request services are free.
How do I build a media list?
Pressto lets you search journalists by name, beat or publication, and filter publications by tier, from major national outlets (Tier 1) to niche titles (Tier 3). You combine filters on beat, tier, publication and medium to build targeted media lists, then export them as CSV or share them with your team. Each journalist profile shows the topics they cover and their publication history.
How do I pitch journalists?
Pressto suggests the journalists most likely to cover a story, with context on their recent articles and why they fit. Each morning's news wrap flags breaking stories for newsjacking, and Pressto drafts commentary and pitches in each client's voice from Brand Brain. Activity boards track every pitch, with status, deadlines and assignees across all clients.
What is share of voice?
Share of voice is a brand's slice of media coverage. Pressto measures it against competitors: you add competitors, and Pressto tracks their coverage, spots coverage spikes and shows which publications cover them but not you. Comparison reports can be exported for clients.
How do I measure earned media?
Pressto logs coverage when you paste an article URL, pulling in the headline, publication, author, date and article text; print and broadcast coverage can be entered manually. Coverage can be tagged as earned, paid, organic or inbound, with reach, predicted impressions, sentiment and syndication. Reports export as CSV or formatted client reports.